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A crisis management plan (CMP) is a document that outlines the processes an organization will use to respond to a critical situation that would negatively affect its profitability, reputation or ability to operate.

CMPs are used by business continuity teams, emergency management teams, crisis management teams and damage assessment teams to avoid or minimize damage, and to provide direction on staffing, resources and communications.

For the sake of speed, an organization could proactively draw up a template with potential scenarios, designate the appropriate channels for communication and then plug in the necessary information if the actual incident occurs.

Methods of communication include: It's crucial to regularly test the crisis communication plan to ensure it will hold up in the event of an actual incident.

Crisis response communications may have to be sent to various people.

According to Ready.gov, potential audiences include customers, survivors impacted by the incident and their families, employees and their families, media, the community, company management and investors, elected officials and other authorities, and suppliers.

They help organizations manage disruptions to business and enable resiliency.

Lack of communication could also cause a safety issue.Depending upon the industry, a crisis management plan may also be known as a business continuity action plan, disaster recovery plan, contingency plan or scenario plan.Having an action plan in place can help you to think clearly in the event of an emergency situation and keep your business operating.Contact lists for all these audiences should be updated regularly.During an incident, the message should remain consistent across the different audiences.

As the crisis develops and evolves, the organization should update its communications.