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The kick on from all of this is that the merchant itself struggles with conversion rates.
The upside of this is that dating sites require sophisticated counter-fraud solutions and fraud screening processes.
However, this presents a number of logistical and technological challenges and can be a huge drain on finances and resources.
Like many ecommerce businesses, dating sites need the agility and flexibility to manage large pools of subscribers, alongside shorter term or one-off customers.
Morrison's erstwhile Romeo claimed he needed her to "lend" him ,000 to deal with one of the many crises he had fabricated.
Estimates suggest that they can also cut the PCI compliance bill by more than 50%, because both solutions take care of the storage of card numbers, a crucial element of PCI compliance.Fraud has long been a problem in the dating industry, and by that I don’t mean users posting old profile pictures from when they were five years younger and two stone lighter.Credit card fraud is rampant across all “high risk” industries, from dating services and adult entertainment sites, through to payday loan providers and niche retailers.When Morrison suggested that her suitor put his daughter on a plane to get better medical attention at home -- and even offered to pick the girl up at the airport -- a new crisis struck.By then, Morrison knew she was dealing with a scammer.
Given how the escort industry has evolved, certain issuers have tried to distance themselves and their customers from it by blocking the MCC Code — to the detriment of any cardholder wishing to use a dating site.