Dating l life
Hand in hand with that phenomenon consumers or users needed to learn to trust online profiles (Sundararajan, 2016).
Regarding Social Media one must keep in mind that there should not be a complete trust in what people are posting and how they are presenting themselves.
Online dating can clearly be seen as an adventure when taking into consideration the points of “Thrill of excitement” and “Casual sex”.
To meet a person face-to-face you have only been talking to virtually before is definitely connected with excitement and nervousness.
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.
When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook?
This is due to the fact that the access to a potential partner, love or sex got way easier through Social Media.
Regarding to Deuze (2016) people who have a high Social Media consumption are even more likely to have troubles in their relationships like e.g. “Keep all doors open at any time” (Baumann, 2003) tend to be the new motto of dating in the 21st century.
However, on the other hand this can be pretty dangerous, as disappointment can be high when meeting the other person face-to-face and expectations are not fulfilled at all (Lawson & Leek, 2006). Jin and Martin (2016) compare online dating with shopping, as there is the possibility to first look at a major amount of potential partners (or clothes), and then at end just contact the ones who seem most interesting (or buy the favorite piece). This comparison already shows that online dating and Social Media brought some trouble in the 21st century dating life. This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world. The aim is to have as much control as possible of the impressions others have of you and therefore manipulation is an alarmingly often used tool. online dating apps pay extra attention to which pictures they choose as it represents the first impression. Tinder and the Dawn of the “Dating Apocalypse” Available Online: [Accessed 29.
Internet dating started off with people, who were lonely, shy or did not get any attention from their environment.