The white men interviewed fantasize that an Asian woman possesses both beauty and brains, Sexually, the men in these interviews had a commonality.
They all believed that Asian women have submissive sex.
Middle Eastern women were fetishized in Europe during the 17th and 18th centuries, and after the First Opium War in the 1840s and the opening of the Chinese treaty ports to foreign merchants, East Asia became the focus of Western commercial and imperial interest.
Some of this art, such as postcards and fans, featured sexualized depictions of geishas, portrayed as petite, heavily made-up and richly dressed women. The pun refers to the color terminology for race, in which persons of East and Southeast Asian heritage are sometimes described as "Yellow people".
The prominence of this provocative geisha image on trade goods fostered, in the eyes of Western men, the idea of the geisha and East Asian women as decorative, sexual objects. The term "yellow fever" describes someone who is inflicted with a disease, implying that someone with an Asian fetish has a sickness.
Furthermore, the study found that there is a significantly higher pairing of white men with East Asian women because East Asian women are less likely to prefer African-American or Latino men.
The study took data from "thousands of decisions made by more than 400 daters from Columbia University's various graduate and professional schools".
7% of married Asian American men have a non-Asian spouse, 17.1% of married Asian American women are married to a white spouse, and 3.5% of married Asian men have a spouse classified as "other" according to U. Things that the men found appealing in Asian women included subtlety and quietness, eye-catching long black hair, a mysterious look in dark eyes, and a propensity to give more consideration to how their partner feels than to themselves.