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If exit rate is not the best indicator of success for your site, you can also poll users on pages with poor conversion rates.The principle is the same: take a page that’s underperforming, and ask your users why. Much has been written lately about the “Age of the Customer.” Despite all the press, I still wonder if we’re all doing as much as we can to truly improve and maximize customer communication channels. found that while 80% of companies believe that they deliver superior customer experiences, only 8% of customers agree. It’s time to shake things up and make your website the ultimate experience for your customers.Nobody knows more about what your users want than the users themselves. Regardless of what type of website you’re working on—be it e-commerce, Saa S (software-as-a-service), blog, or magazine site—surveying users on the page will give you the feedback you need to improve the user experience for your audience and increase conversions for your business.The Survey tool is for stand-alone surveys on their own, separate page.You can pick different question types, including multiple-choice or open-ended questions.Success pages are a great spot for a quick survey because they target users who have just performed a desired action (e.g., signing up for a newsletter).Asking questions at this stage helps you dig into the details and learn more about what you're doing right, why people choose you over competitors, or whether there's anything that almost put them off.
This solution will help avoid distracting people when they are first reading the page, and also give them time to determine whether they're able to find the information they need.
Here is the kind of responses we receive, which help us determine areas of improvement and expansion for our product: Many e-commerce and service companies, ourselves included, use blog posts and articles to educate customers and bring in new users.
But it's not always easy to know from just quantitative analytics data if content is providing real value to the right people.
Surveys on success pages can be triggered as soon as a confirmation message appears, ensuring that the user’s journey is complete and fresh in their minds.
This is especially valuable if you sell products or services: for example, a post-purchase survey run as soon as a customer has completed an order will help you determine what (if anything) almost stopped them from converting, so you can address the issue for everybody else..
In this quick guide, you’ll learn where on your website to ask questions, which survey questions to ask, our favorite survey question examples, and how to get started using an online survey tool like Hotjar.