Internet dating online personal love
Once confined to particular times and places, dating can extend everywhere and anywhere.Not all countries and classes are adopting online dating at the same rate or in the same way.
A great deal of the relevant data are treated as proprietary by the companies gathering them.
None of the companies are interested in making it clear what secret data sauce—if any—they add to their wares.
Where data are available, mostly through national surveys, sociologists like Mr Thomas have found that online dating by and large leads to better matches—presumably because of the far greater choice of partners it offers.
The benefits are clearest for people whose preferences mean that discovering possible partners is particularly hard, either because of social isolation or physical isolation.
Same-sex dating, which both operates in a smaller pool than heterosexual dating and is illegal or socially unacceptable in many places, is a particular beneficiary.