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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.Such sites earn revenue from a mix of advertising and sale of additional options.This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.

Most services also encourage members to add photos or videos to their profile.