Marketing to dating boomers
What’s more, social media sites like Facebook and Twitter allow marketers to narrow down their target market and hone in on specific segments of the population.
This ability makes it very convenient for marketers to target baby boomers specifically if that’s their intended goal.
Of course, utilizing search engines as a marketing tool can take on many forms.
Source Noticeably, baby boomers use laptops and PCs far more often than the younger generations for activities such as visiting news sites.
This, of course, is worth calculating for your own business’ website.
Being called “old” is perhaps the biggest pet peeve among the baby boomer generation.
Just recently, my resume writing business had a client in his 60s who was concerned about being discriminated against in the job market due to his age.